If you offer a product or a service, you have a community. It may be small or large, local or international and you may not even acknowledge it, but understand this: you have one.
Your community is comprised of those who use, enjoy and support whatever it is that you do. There was a time when engaging your community was a costly endeavor. Telephone? Postal mail? Yeah, fan clubs were cool and they were better than nothing, but they were bulky and required, in many cases, substantial investments with sometimes limited returns. The internet changed that.
Now, you can readily engage with your fans, your supporters, your community through communities that you host and through communities at other sites, like Facebook and Twitter. You can now easily communicate with masses of people with the press of a button. Or, a handful of people, if that is the size of the community.
The question isn’t whether or not you have one, the question is: what do you do with it?