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Even Before the Internet, It Was Always About Community (You + Your Community = Your Success)
It has always been about community. It didn’t become about community with the popularization of the internet and social media. It’s easier to build community and it’s easier for everyone to have a voice, but that’s not the invention of community.
No, community has always been there. Community isn’t a choice. It was about community for television, for newspapers, for magazines, for the radio. It was about community for Coca-Cola, for Wal-Mart, for The Beatles, for Star Wars, for everyone. It was about community for any successful business or endeavor.
Your community is your readers, fans, followers, connections, subscribers, users, members, posters, commenters, supporters, customers, clients and everyone who likes what you do. Some may call it something different – like audience – but don’t get too caught up in terms.
They watch what you do. They give you their time. They talk to you. They give your feedback. They tell you when they have a problem. They talk to each other about your stuff. They talk to others about your stuff. It’s all the same thing. It’s community.
It has always been about engaging your community and growing it. The quality of your community will have a direct impact on the success that you achieve and the staying power of that success. It’s a simple equation:
You + Your Community = Your Success
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I strongly agree with you. Your success really depends on how you interact with your community. The community will bring people together to inspire and empower each other.
Thanks for the comment, Mary. I appreciate it.
fantastic post, Patrick!! I’m completely agree with you. We’ve been studying and building customers and users communities for about 8 years, and sometimes it’s a little bit sad to listen people refering social networks as communities (even “experts).
I post about your article and approach today, because I think this is the way we have to talk about Communities. People first, tools later.
cheers and success!
@RolandoPeralta
Thanks for the comment, Rolando. I’m glad that the post resonated with you.
Patrick
This is something that I’m starting to discover more and more rather than using generic as SEO tactics. You really need to create a readership community through your blog, Facebook, and Twitter to see it any kind of difference in a genuine following and promotion of your website.