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Have you ever wondered not just where your community was ranking in Google search queries, but also how many search impressions those queries generated and how many clicks? Well, you can find out.

Google Webmaster Tools is a free, cool service provided by Google that allows you do a myriad of things related to your site, such as seeing how Google is indexing it and if they have any problems, configuring sitemaps, checking site performance and more. But, today, I want to share the search queries area.

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For the second consecutive year, I’ve partnered with BlogWorld & New Media Expo to promote the event on the iFroggy Network.

I have attended and spoke at the conference for the last two years and I believe it to be one of the most beneficial blogging, social and new media based conferences that exists today. I’m glad to be back this year to attend and speak once again as the event moves to Mandalay Bay (where I hope to be staying).

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Creative Commons License photo credit: StewBl@ck

I work very hard to not make a mistake when it comes to managing my communities. Attention to detail is extremely important to me and I lead by example. Because of that effort, and that care, I limit mistakes a great deal. But, I do make them.

Today, I want to share a noteworthy mistake that I made on one of my communities and what I did to rectify it.

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CONTEXTWEB (formerly ADSDAQ) is an ad network with an interesting twist. They ask you to set the CPM (cost per 1,000 impressions) rate that you want to receive and they pay you exactly that – and only that. Nothing more, nothing less. If they don’t have any ads to run where they can pay you that amount, then they will serve a default, sending the traffic to an ad network or creative of your choosing.

Many ad networks will offer you a CPM floor or a floating default where you can set a CPM and effectively say that you don’t want any advertisements below that rate. And then they will serve only ads that pay that price or higher. But, CONTEXTWEB is different because you receive exactly what you ask for for any ads they can serve.

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