Community Managers: Disconnect From Your Community Once in a While
Sometimes, it is easy to think that the communities we manage will face dire consequences if we are not around for a while. And that thought leads to a fear of being away.
That’s understandable, but it’s not accurate or healthy. You don’t want to build communities that depend on you for simple existence. It says more about you if you are able to step away and have the world not end, than it does if you step away and it does.
This takes different forms for different communities. If you run a forum, you probably have moderators who can handle most issues. Even if you don’t have moderators, and the community is small enough, what’s the worst that will happen? So, your members may have to look at spam for a couple of days. Or some porn link. They are going to have to do that whether or not you are away because that stuff will stay up until your visit. This, among other reasons, is why it is important to set reasonable expectations with your members.
If you run a bigger community or run community for a large company, you likely have other people who help you manage the community. Train them, utilize them and trust them to be successful through the example that you have set. When you come back, review how they did, correct any issues and get better. The value of having a staff or a team is undermined if you are required to always be present. It doesn’t work – the system will break.
I’m not saying to be irresponsible or that you being on your community is not important. But, what I am saying is that you need to understand how that fits on the scale of important things in your life and make sure they are all getting time. Once you come to that realization, build a system and trust it. It’ll be good for you and your community.
Stepping away and turning off for a bit has personal benefits. It allows you to refocus on what really matters in your life and to spend time with those who mean the most to you. To make plans and figure out how to execute them. To relax, to get healthy – whatever it is.
But, it also has professional benefits. There is value in being relaxed and, perhaps most importantly, time away helps you to see the bigger picture, to consider where you are, where you want to be and how you get there. If you are constantly in the trenches, doing the work, it can be harder to find time to ponder the landscape. Taking some time away allows you to reflect on it.
I mean really stepping away, too. Not “oh, I’ll check Twitter just once…” Disconnect.
If it has been months since you last did that, I’d encourage you to make some plans and get away for a while.


Getting away from it all is so important I think. With the web it’s so easy to remain connected 24/7 and mentally you can quickly become jaded. Taking regular breaks not just from your community but your connected lifestyle is very healthy imo.
This is very true. I think that it says a lot about people, both Community Managers and the members of the community, when you can step away without the fear of either missing something or thinking that things can’t exist without you. You are indeed correct to say that it is healthy to be able to do this.
Thanks for the comments, Mr. Gaskell and Ms. MacLean. I appreciate it.
Patrick
I used to have kittens about being away from our forum – even for half a day – but it’s true that you can (and should) step away every now and then. Looks like a great site here; I’ll have a nosey around. :)
Mark
Thanks Mr. Ballantyne. :)
Apologies for dredging up old posts but got a bit of spare time and thought I’d do more reading & learning.
I like this post, and it’s making a little invisible man kick me in the side telling me to listen.
I work just about 24/7. The times I do finally go to bed I twist and turn for 2 hours wondering how the community’s getting on, thinking of how I can improve and engage my members better, 9 times out of 10 I get back up to check on it.
My usual routine is bed at around 2 AM. Up again at 3, bed again at 4/5 and up again at 8/9 then spend another 16/18 hours working. Even my own members have started to nag at me to go away and rest LOL.
After reading this post I may just take a couple of days break.
Glad I could help, Tommy. Your routine doesn’t sound healthy. Balance is important. Best of luck!
Patrick