Last week, I wrote about the practice of creating fake accounts to seed a community and why you should never lie to your community.
But, “getting a community going is hard,” some might say. “You need activity to entice people to join,” they might also say. “If I can’t lie to my potential members, what can I do?”
In short? Actual work.
It isn’t easy to get a community going. That’s true. It’s also true that one of the factors that determines the attractiveness of your community is the activity that people see when they first visit it. There is nothing wrong with seeding, as long as you treat your members with respect. Let’s talk strategy.