It seems like I can’t go a few days without someone with a decent sized audience talking about how bad online comments are. Of course, they say this in a comment posted online – a comment they want you to read.
A lot of these people think online comments should just go away. Others have ideas for how to fix comments. I like ideas. Some of them are good, some are interesting – but many wouldn’t result in any progress.
There isn’t any magic trick when it comes to great comment sections at well-trafficked websites. You have to want it. You have to hire people whose job it is to make your comment section great. Have rules and enforce them. You can’t half-heart it, be cheap or expect it to just “work.” There is no auto-pilot, set it and forget it solution. It’s work.