90% of Conversations in Social Media About Banking Occur in Online Forums
Recently, Jason Falls shared an interesting fact with me. According to his research, collected through NetBase, 90% of the trackable conversations occurring online around banks and bank products were in online forums. Ninety percent!
5% related to consumer reviews, 3% on blogs and less than 1% in each of the four categories: microblogs (that’s Twitter), social networks, comments sections of some form and the all-powerful “other.”
Furthermore, it’s not just banks. In a companion piece for Entrepreneur Magazine, where I was quoted, Jason said that he checked how forums stacked up against other industries, to see if banking was a fluke. It wasn’t. Forums were #1 or #2 for every sector they analyzed.
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