South by Southwest (SXSW) Interactive is an emerging technology conference. Since I’ve been going, the internet has been very ingrained in whatever has constituted “emerging technology.” As such, the conference has been very internet centric.
And yet, when I was down in Austin this year, connecting with people and visiting with friends, it reminded me (as it always tends to) that it’s important to keep the internet in context. This is especially true for online community professionals because our work is almost entirely online.
The danger here is that when you work online all day, you tend to get too caught up and place too much importance in your own world. Oh man, this is a big situation. This server is down. That member is angry. Activity dropped this month. Catastrophe! Noise, noise, noise.