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Find Out Where Your Community Ranks in Google and How Many Impressions and Clicks You Receive

Posted by Patrick on July 27th, 2010 in Promoting Your Community

Have you ever wondered not just where your community was ranking in Google search queries, but also how many search impressions those queries generated and how many clicks? Well, you can find out.

Google Webmaster Tools is a free, cool service provided by Google that allows you do a myriad of things related to your site, such as seeing how Google is indexing it and if they have any problems, configuring sitemaps, checking site performance and more. But, today, I want to share the search queries area.

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BlogWorld & New Media Expo 2010 Coupon Code for 20% Off: IFROGGYVIP

Posted by Patrick on July 22nd, 2010 in ManagingCommunities.com

For the second consecutive year, I’ve partnered with BlogWorld & New Media Expo to promote the event on the iFroggy Network.

I have attended and spoke at the conference for the last two years and I believe it to be one of the most beneficial blogging, social and new media based conferences that exists today. I’m glad to be back this year to attend and speak once again as the event moves to Mandalay Bay (where I hope to be staying).

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What I Do When I Make Mistakes

Posted by Patrick on July 11th, 2010 in Managing the Community, Thinking

Creative Commons License photo credit: StewBl@ck

I work very hard to not make a mistake when it comes to managing my communities. Attention to detail is extremely important to me and I lead by example. Because of that effort, and that care, I limit mistakes a great deal. But, I do make them.

Today, I want to share a noteworthy mistake that I made on one of my communities and what I did to rectify it.

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ADSDAQ: An Ad Network That Allows You to Set the Price

Posted by Patrick on July 3rd, 2010 in Generating Revenue

ADSDAQ is an ad network with an interesting twist. They ask you to set the CPM (cost per 1,000 impressions) rate that you want to receive and they pay you exactly that – and only that. Nothing more, nothing less. If they don’t have any ads to run where they can pay you that amount, then they will serve a default, sending the traffic to an ad network or creative of your choosing.

Many ad networks will offer you a CPM floor or a floating default where you can set a CPM and effectively say that you don’t want any advertisements below that rate. And then they will serve only ads that pay that price or higher. But, ADSDAQ is different because you receive exactly what you ask for for any ads they can serve.

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SXSW Interactive 2010 Recap

Posted by Patrick on June 29th, 2010 in Off Topic

My South by Southwest (SXSW) Interactive 2010 recap has finally been published! It’s over on my personal blog and includes everything that I experienced in gritty detail.

From my presentation to the presentations I attended, the people I met and even a movie I saw. It’s all there. Some of it is community related, but most of it is to do with personal stuff or networking.

If that sounds like something you’d be interested in, please head over to my personal blog and give it a read.

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Building Community Around Your Blog: Growing Community on Your Site

This is the third and final part in my series on building community around your blog. In part one, we discussed the community you have by default and, in part two, we touched on community building outside of your own site. Finally, we’re going to bring it home and discuss the growth of community on your own website, your own domain and your own hosting.

As powerful as it can be to grow community outside of your site, growing community on your own site, in an area where you have full control, can help you to unlock the power of community.

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Building Community Around Your Blog: Community Outside of Your Site

Bird on my roof
Creative Commons License photo credit: gotosira

For part two in my series on building community around your blog, I want to talk about community decentralized – or community that is built on websites that you do not own or control. In the first part, we discussed community that you have by default upon launching your blog.

This relates directly to what Chris Brogan wrote about outposts. In short, Chris spoke about building community through his “outposts” that he maintains at sites like Twitter, Facebook, YouTube and more. Sites that he doesn’t control. The idea is to offer value at thess sites, but the end game is to bring people back to the home base. In this case, his blog. This is a great way to look at it.

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Building Community Around Your Blog: Community You Have by Default

Posted by Patrick on June 17th, 2010 in Community Cultivation, Developing Your Community, Interacting with Users

Creative Commons License photo credit: Liz Grace

Pretty much every active, moderately read blog is a community. Most large blogs are large communities. In fact, forget the word blog, look at online publications in general. If they have traction, they have community. Even if they don’t have strong community features, a community manager or any of those things.

Don’t get too hung up on verbiage. Community isn’t a choice. The choice is how you engage and that is the focus of a three part series that I am beginning with this post, focused on building community around your blog and based on my recent talk at WordCamp Raleigh. Online community is dynamic. Your readers, subscribers and supporters are your community. That’s the same for any publication.

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Even Before the Internet, It Was Always About Community (You + Your Community = Your Success)

Posted by Patrick on June 13th, 2010 in Developing Your Community, Thinking

Lone Star BBQ 7
Creative Commons License photo credit: anoldent

It has always been about community. It didn’t become about community with the popularization of the internet and social media. It’s easier to build community and it’s easier for everyone to have a voice, but that’s not the invention of community.

No, community has always been there. Community isn’t a choice. It was about community for television, for newspapers, for magazines, for the radio. It was about community for Coca-Cola, for Wal-Mart, for The Beatles, for Star Wars, for everyone. It was about community for any successful business or endeavor.

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Apture Site Bar: Improved Social Sharing on Your Community

Posted by Patrick on June 7th, 2010 in Developing Your Community, Promoting Your Community

I recently came across the Apture Site Bar on my web travels, when I saw it pop up on a site I was reading. Simply put, it is a thin, floating top bar that appears when you scroll down below the fold.

It features the logo of the site that you’re on, links to share the page that you are viewing, on Twitter, Facebook and through e-mail (along with the current count of Twitter mentions and Facebook shares) and a search box that allows people to search from your site.

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