“We’re making a feeling, people. Not a record. A feeling.”
They aren’t just creating an album or a sound or a song. They’re creating a feeling.
That’s how I look at online community. I don’t just want to create a website or a meetup or a group. I want to create a feeling. When I think about community, the first thing that flashes to mind isn’t software or numbers. I think about people. I think about feeling. How do I want people to feel when they visit this community?