After his great guest post about companies engaging on reddit, Dave DiGiovanni of MarketersGuidetoReddit.com is back again with a great example of a company that has created their own subreddit as a means of building community on the platform.
Duolingo is a fun, addictive and free way to learn a new language. The Duolingo Incubator is a community that was created to give users a process for generating new Duolingo courses. The Duolingo Incubator community is a great example of what is possible when a company embraces community. You can learn more about how that community was created and developed in this post on CMX Hub.
The Duolingo Incubator allows Duolingo to release new language courses at a much faster rate and is critical to their success, but it is not the only way they leverage the power of community. They have also created r/Duolingo, a subreddit on reddit that serves as a community for reddit users that are fans of Duolingo. The subreddit has almost 23,000 subscribers and multiple active discussions every day.