On Tuesday, Twitter made a seemingly small, but not quite insignificant change. They replaced the star icon with a heart. The tweets that had been marked as “favorites” previously, were now marked as “likes.”
Twitter released a video when they announced the change (embedded below), where they provided a sample list of emotions and statements that could be indicated by using the heart icon. These included “yes!,” “congrats,” “LOL,” “aborbs,” “stay strong,” “hugs,” “wow,” “aww” and “high five.”
Whenever Twitter makes a change, there are complaints. That doesn’t mean the change isn’t worthwhile. And I’m not here to tell you this is a big deal. However, I do think there are some interesting dynamics at play, especially when it comes to how we manipulate user intent by retroactively applying new labels to previous user actions.