If I may borrow a line from Super Smash Bros. Brawl.

My book signing at Blog World Expo will be a dual signing, as I’ll be joined by Rohit Bhargava, the Senior Vice President of Digital Strategy & Marketing at Ogilvy Public Relations Worldwide. He’s the author of “Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get It Back.”

The signing is on September 21 at 10:00 AM and will be at the bookstore on the second floor of the Las Vegas Convention Center. Immediately before, Bhargava will be giving the opening keynote for the day, joined by Timothy Ferriss of “The 4-Hour Workweek” and Mike Shinoda of Linkin Park. (My brother is quite envious, as he’s a huge Linkin Park fan).