Do You Have a Great Comments Section? Tell Me About It

Credit: Bradley Gordon – CC BY 2.0
It seems like I can’t go a few days without someone with a decent sized audience talking about how bad online comments are. Of course, they say this in a comment posted online – a comment they want you to read.
A lot of these people think online comments should just go away. Others have ideas for how to fix comments. I like ideas. Some of them are good, some are interesting – but many wouldn’t result in any progress.
There isn’t any magic trick when it comes to great comment sections at well-trafficked websites. You have to want it. You have to hire people whose job it is to make your comment section great. Have rules and enforce them. You can’t half-heart it, be cheap or expect it to just “work.” There is no auto-pilot, set it and forget it solution. It’s work.
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News organizations and online comments. If you think about that combination, what comes to mind?



“You watch those nature documentaries on the cable? You see the one about lions? Look at this lion. He’s the king of the jungle, huge mane out to here. He’s laying down under a tree, in the middle of Africa. He’s so big, he’s so hot. He doesn’t want to move.