I opened TweetDeck yesterday and immediately saw a tweet from someone I didn’t know, raving about the customer service that they received from a particular brand. The tweet itself had been retweeted by a friend, which is how it ended up in my stream.
The company he was talking about was not one I had heard of before, and I’m not likely to buy their products. But I clicked the tweet to check out the image that was attached to it. And then I saw this tweet (I’m paraphrasing, not looking to call out the individual):
“They do have great products and customer service! Their customer service could be even greater if they used [name of customer service related software].”