Plenty of celebrities use social media well, whether on their own or with some assistance. But one person who has stood out to me recently is Arnold Schwarzenegger. He’s become one of my favorite examples.
When I look at his profiles, I see promotion, certainly, but I also see a great authenticity that comes through by sharing his unique personality and what he cares about. He’s very accepting of the cultural influence he has had and embraces the moments from his career that are memorable for fans. If you watch enough of his videos, you might just see him throw in an “hasta la vista” or a “get to the chopper.”