I’m a big fan of Marcus Lemonis, who helps struggling small businesses on CNBC’s The Profit. I even tweeted recently that I’d love to work for him. I really identify with how he goes about his business, and it reminds of my Dad and the lessons he’s taught me.
One of his mantras is that successful businesses need the three P’s: people, process and product. This is a great, simple way of expressing how to build an enduring company. It’s just as applicable to building a successful online community.
Community professionals are not a dime a dozen. There are great ones, bad ones and plenty in between. Some are just starting out, others have been in the field for more than 20 years. Your budget often dictates who you can hire and how long you can keep them.