I took some time, this weekend, to read The Marketer’s Guide to reddit AMAs by Paul and David DiGiovanni of GroupSRC. It’s a free guide, 30 pages in length, available if you subscribe to their newsletter.
Paul and David are focused on helping marketer’s use reddit in a way that is authentic and respectful to the community. If it’s for marketers, why am I writing about it here? Because it’s really a guide to hosting an AMA, and AMAs, when done right, are definitely a form of community building.