There’s a new book out called “Designing the Digital Experience: How To Use EXPERIENCE DESIGN Tools & Techniques to Build Websites Customers Love” and it was written by David Lee King. I met David a while back for something pertaining to my book and he was working on a book himself. He asked me to read a pre-release copy in consideration of advance praise.

I read the book and I enjoyed and was happy to provide him with the praise. Here is what I said:

When your aim is to provide a valuable product or service, it’s not just the product itself that counts, but the atmosphere that you have – the experience that you create. This is true of the offline world and of brick and mortar business, but it is also true online. The websites, communities, services, companies and individuals who provide their visitors with an enjoyable, memorable experience will have a distinct, noticeable advantage over those that do not. David Lee King’s “Designing the Digital Experience” presents solid ideas and strategies that can help you to gain that advantage.

If you have an interest in the subject, I’d definitely recommend picking up David’s book.