Community Will Survive the Forthcoming Social Media Job Purge

Posted by Patrick on December 29th, 2014 in Thinking

Back in August, I wrote a long email to a couple of friends, discussing how I saw community working within their businesses. Here is one thing I told them:

“The point is that as [redacted] companies mature, they should do more than just talk about being a part of the community, they should hire people who can actively cultivate their community. It’ll give them a definitive advantage over others because this whole community thing isn’t going away.

‘Social media’ will go away, because social media just means communicating online, and those responsibilities will be shared and used by different departments based upon their needs, goals and desires. Marketing uses social media, community uses social media, recruiting/HR uses social media, but they all have different goals. Community is here to stay.”

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Asher Roth Provides the Blueprint for Fan-Centric Digital Music Distribution

Posted by Patrick on December 22nd, 2014 in Interacting with Members

RetroHash by Asher RothIn April, rapper Asher Roth released his second album, RetroHash. His first album was released by a major label, but he put out this one independently, following an open letter explaining his desire to release music directly to his fans.

Asher is an acquaintance of mine and supremely talented. We came into contact when I was putting together a panel about fan interaction for a conference. He’s a digitally savvy, fan-centric artist, and I love watching him interact with his community via social media. He’s the opposite of arrogant.

I was really impressed with how RetroHash was distributed online, and I think the music industry as a whole should follow Asher’s lead. I would describe his strategy as a best-of-all-worlds approach that put the music in the places where people actually consume music, rather than forcing fans into a particular box. I want to walk through the layers of this strategy, as I see them.

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YouTube Isn’t a Copyright Launderer

Posted by Patrick on December 18th, 2014 in Managing the Community

Back in October, a few weeks before Halloween, a trending story on Facebook caught my eye. It said that all episodes of the 1990s Nickelodeon TV show “Are You Afraid of the Dark?” were available on YouTube.

As a 90s kid, I loved the show. In fact, I own all 7 seasons on DVD. I purchased them because I wanted to re-watch the show with my brothers. My youngest brother had never seen them. It was a lot of fun.

When I saw the Facebook trending story, I immediately thought that something probably wasn’t right. Sure enough, that was the case. The clips that were being linked to were very clearly on unauthorized channels. For anyone who is familiar to show, that also possesses a modicum of common sense and internet savvy, it took only a few seconds to realize this.

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Happy Holidays!

Posted by Patrick on December 15th, 2014 in

It’s that time of the year again. I hope that you have a wonderful holiday season and a great 2015.

2014 has been a great year for our profession, and I’m grateful for that. I am also thankful for all of the fantastic professionals I bump into on a regular basis because of my writing and speaking. It’s a special feeling when people find value in my work. I love to be able to help people in this space.

If you have sent me a kind word, left a thoughtful comment, shared my work or simply appreciated something I’ve shared, I’d like to thank you because your support motivates me. I have a deep respect for the work that we do as community professionals. I believe it is important work that shouldn’t be undervalued.

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How to Find a Great Online Community Manager Job in 2015 (or a More Senior Role)

Posted by Patrick on December 11th, 2014 in Resources

There are a lot of job opportunities out there for community management professionals. While the big job sites receive plenty of listings, the best way to cut through to the most attractive opportunities is to subscribe to resources that are dedicated to this industry.

By all means, create job search email notifications on Indeed and LinkedIn for all relevant keywords and titles. Be sure to include keywords that will sort out online community manager jobs from offline ones (like managing an apartment complex). Jobs do slip through the cracks – I’ve seen it happen – and subscribing to the big sites helps you to not miss them. But the best bet for finding a great job is to clue in to a few key resources. Here are my favorites. Even if you have been in this space for a while, you might not have heard of all of them!

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Music Artists Routinely Give Away Their Most Valuable Resource and Don’t Even Realize It

Posted by Patrick on December 8th, 2014 in Community Cultivation, Managing the Community

Disruptive MultimediaI’ve been thinking a lot about music artists and community recently, thanks to Ryan Leslie and Nathan McCartney of Disruptive Multimedia. They are on a mission to convince music artists of the value of connecting directly with fans. When I listen to them, I really believe they are trying to get artists to understand the value of actively managing your community.

The sad fact is that most music artists are all too happy to hand their community over to a third party and lose the direct connection. When you send a fan to iTunes to buy an album, iTunes keeps 30% of the revenue – and 100% of the relationship. The revenue cut isn’t a big deal, but the relationship is everything.

And yet that is what most artists do when they try to sell music. They send people to iTunes. They transfer the relationship to Apple, who knows everything about the buyer. Meanwhile, the artist knows nothing. Too many artists are accepting of this arrangement. Data is power, and Apple holds the power. But it doesn’t have to be that way.

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Examples of Companies Engaging on reddit

Posted by Patrick on December 4th, 2014 in How Should I Participate?

When I published some examples of companies engaging in forums they didn’t own, I came into contact with David DiGiovanni of GroupSRC. They focus on helping companies engage on reddit. Dave had some great examples of organizations doing just that, and I thought it would make for an interesting guest post. Continue reading for insight from Dave.

I was excited to see Patrick writing about companies engaging in forums they don’t own. It inspired me to reach out to him on Twitter about companies doing the same on reddit.

Reddit is essentially the biggest forum on the web, and many companies have realized the value in monitoring reddit for mentions of their brand name. In the spirit of Patrick’s post about forums, I drummed up a few examples of companies engaging on reddit. Just like forums, reddit is a valuable place for companies to find communities related to their brand and learn more about their customers.

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Being Legally Right Doesn’t Always Mean You Are Doing Right by the Community

Posted by Patrick on December 1st, 2014 in Interacting with Members

Flickr has begun selling canvas prints of images uploaded to its photo sharing community. Some of the images that are available for purchase use the standard copyright license, meaning that Flickr has secured permission from the photographer, or rights holder, to sell the image as a print. These creators are getting a cut of the proceeds.

However, Flickr is also making available countless photos that have been released under a less restrictive copyright license, one of the Creative Commons (CC) licenses. In these cases, they aren’t asking the photographers for permission – or paying them anything. This has led to a bit of a controversy.

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