SUBSCRIBEGoogle+ is 7 Years Old!

Posted by Patrick on January 29th, 2015 in Managing the Community

On Tuesday, marked 7 years online. I’m a bit under the weather right now, but I didn’t want to let that milestone pass without acknowledging it.

In 7 years, the community management profession has grown a lot. It’s an up and down road, like anything, but I think we are headed in a good direction. 2015 is going to be a really interesting year.

I really enjoy the opportunity to help professionals in this space. I am grateful for those who visit this resource with an open mind and allow me to help. When someone tells me that this blog or my books have helped them, that’s one of the most rewarding feelings that I can have as a professional.

Thank you to everyone who has shared my work online, commented here thoughtfully and offered me a kind word, in public or in private. It means a lot to me.



Celebrate Community Manager Appreciation Day 2015 #CMAD

Posted by Patrick on January 26th, 2015 in

Community Manager Appreciation DayToday marks the sixth annual Community Manager Appreciation Day (CMAD).

Originally created by Jeremiah Owyang, CMAD encourages companies and community members to express their gratitude to those responsible for the communities that they enjoy and receive value from.

It’s being celebrated online and in-person all around the world by many different groups and organizations. But the center of the festivities is the 24 hour live stream managed by My Community Manager. It began a few hours ago (at midnight GMT -5) and will continue until midnight tonight! Even if you miss a session, you can watch it later as it will be recorded and available immediately after.

Sherrie Rohde and Jonathan Brewer were kind enough to invite me to organize a session (and I also received an invitation from one of the panel organizers), but unfortunately, I had to decline. This is family time for me. I’m really sorry to have to miss this great event!

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A-B-C. A – Always, B – Build, C – Community. Always Build Community

Posted by Patrick on January 19th, 2015 in Thinking
Always Be Closing

Still Image from Glengarry Glen Ross

There is a famous scene in the film Glengarry Glen Ross, when a character played by Alec Baldwin attempts to motivate a team of salesmen. One of the most quoted lines is: “A-B-C. A – always, B – be, C – closing. Always be closing.” They are salesmen – they should always be closing sales.

However, there is another ABC that most people would probably be better served by: Always Build Community.

When I spoke at CNN, I told a group of professionals there that if they built community around their work at the company, it would not only be good for CNN – it would be good for all of them, as individuals. It is one of the most important ways for them to avoid putting all of their eggs in one basket. Most of them have CNN in their Twitter handle. What I asked them was this: when you leave CNN, and take that brand out of your Twitter handle, will anyone still care about you?

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Why Community Will Never Get the Credit It Deserves

Posted by Patrick on January 15th, 2015 in Generating Revenue, Thinking

My friend Jay Baer received a new leather backpack for Christmas. He discovered the bag because of a recommendation made by a mutual friend of ours, Rohit Bhargava. This recommendation was posted in a private Facebook group for frequent travelers. Both Jay and Rohit are members of this group.

He had never even heard of the brand (Piquadro) before Rohit mentioned it. But Jay knew he wanted it and sent the link to his wife, who bought it as a gift. Piquadro has no idea that the sale was primarily generated by a post in a private community of frequent travelers. That community receives no credit, nor does Facebook. To Piquadro, it will simply look like a direct referral.

Listen to Jay tell the story himself in the video below (or read his article, “Why Social Media Will Never Get the Credit it Deserves”).

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When You Make People Choose, They Won’t Choose You

Posted by Patrick on January 12th, 2015 in Interacting with Members

I was watching an episode of Shark Tank recently, and there was an investment opportunity that interested two sharks – Daymond John and Lori Greiner. The entrepreneur was negotiating and deciding which of the two sharks to go with.

The entrepreneur was doing what they should do and wasn’t really belaboring the process. But, suddenly, Mrs. Greiner said that if the entrepreneur didn’t choose her immediately, that she would take her offer off of the table. Instantly, I said out loud to the TV, “decision made – you choose John” (or something like that). And sure enough, the entrepreneur did. It was the right choice.

When you are engaging in a good faith manner, and someone threatens you with isolation if you don’t choose them, you should pretty much always not choose them.

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The Community Professionals I Listen to and Why

Posted by Patrick on January 8th, 2015 in Resources

In December, CMX’s Facebook group hosted a discussion about community management mentors. In addition, David Spinks asked people who they turned to, in order to learn about community strategy.

2015 marks 15 years of community management for me (17 years of moderation) and, when I say 15 years, what I really mean is 15 years of learning. That’s what experience should be. 15 years doesn’t just mean that I started managing communities in 2000. It means that I started learning about community in 2000 and have continued learning ever since.

At a tech support community that I once managed, I had a member who mocked a staff member of mine because they had asked for help with something. The implication was that, because they asked for help, they were not qualified to help others or to be an expert. To ask for help – to learn about something you were supposedly an expert in – was a weakness, to that person. What a sad way to be.

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Ripping Videos Off of YouTube + Uploading Them to Your Facebook Page = Amateur Garbage

Posted by Patrick on January 5th, 2015 in Community Cultivation

FacebookUploading pirated “viral” videos to your Facebook page is not a smart way to increase your page’s reach. It may seem like a good idea, but in the end, it doesn’t really work. Unfortunately, far too many Facebook page managers believe that it does.

They see a cool video (usually on YouTube, but sometimes on Vine), and they download it from the site, using some third party software. Obviously, you can’t download a video from YouTube under normal circumstances. They use a tool or a browser add-on and rip the video that way. Then they upload the video to their Facebook page. Sometimes they provide some lame attribution; sometimes they don’t.

This isn’t a new problem. It’s been a constant in my Facebook news feed for several months. At pretty much any given time, I can visit Facebook and instantly pick out a pirated video. Mashable reported on the issue in August, as did The Daily Dot in October.

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