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10 Moderator Moves That Turn My Stomach

Posted by Patrick on January 17th, 2009 in Interacting with Members, Managing Staff

We all have an idea of what we would like our moderators to do and how we want them to act. In deciding these things, we are also able to figure out how we don’t want them to act. Sometimes, we realize this by seeing other moderators behaving badly. With this in mind, here are 10 moderator behaviors that I would never want to see from my moderators.

1. Condescending Thread Locking

I think you should avoiding locking topics in general. If a post is bad, it’s removed. Not closed. You don’t close threads and leave problem posts in public as that sends the wrong message. But, there is a time and place for locking threads. And when that is done, it should be done gracefully.

Locking topics shouldn’t be an act of provocation. It’s not a statement as to your dominance of  the forum. That should be conveyed. Posting something like “Locked.” just sends a totally wrong message. It’s unprofessional, condescending and crass.

2. Moderation Individuality

Individuality in people is a great thing. We’re all different and those differences are what makes life either difficult or awesome. If we were all the same, it’d be boring.

Moderation individuality is when a moderator decides that policies that have been set for moderators can be circumvented and that the moderator is free to make decisions against them and do what they want. It could be deciding not to document something, deciding something isn’t a violation when it clearly is, or something else. Whatever it is, it causes a lack of consistency in decisions, leading to confusion from members and staff alike. If done knowingly, it’s insubordination.

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Los Angeles Tweetup/Web Meetup on January 14

Posted by Patrick on January 9th, 2009 in ManagingCommunities.com, Off Topic, Press

When I found out that I would be coming to the Los Angeles area for a short time, I wanted to try to meet up with some people in the area. So, I was talking to my friend Ricardo Bueno who lives in the city and we were going back and forth about it and… long story short, he agreed to plan a Tweetup (basically, a meet up of Twitter users). But, it’s not just for Twitter users – it’s for anyone who works online, is interested in social media, etc. Of course, I’ll be coming, along with 3 copies of “Managing Online Forums” to giveaway.

It’ll be on January 14, from 6 PM to 9 PM local time, at BJ’s Brewhouse and Restaurant in Glendale. We are going to have dinner, but if you just want to have drinks or stop by for a short time – that’s perfectly fine. And if you don’t drink, don’t worry – neither do I! :)

If you live in the Los Angeles area or, at least, are in town on that day, I’d love to meet you. Please RSVP on Facebook and/or Upcoming. We already have a number of people set to come, but the more – the merrier! A big thanks to Ricardo for doing the ground work on this.

New Book Coverage: Interviews, Reviews, Conference Mentions and More!

Posted by Patrick on January 5th, 2009 in Managing Online Forums (Book), Press

It’s been a few months since I posted a book related press recap, so I wanted to highlight all of the great mentions that the book has received in that time.

There were new reviews from Martin Reed of Community Spark, Des Walsh, Jessica Smith of Jessica Knows, Kare Anderson of Moving From Me to We.com (also posted on Gaia), Martin Kloos of TheNextWeb.com and Rob Diana of Regular Geek. Mrs. Smith was kind enough to include me in her 15 Days of Marketing series, as well.

I was interviewed by BloggerTalks and for Urban Lifestyle Report: New Media’s October issue. I appeared for live video interviews on SuccessfoolTV and The Tech Buzz and participated in a live podcast interview on PerfCast, the podcast of Performancing. For The Tech Buzz interview, the show did a book giveaway, which was mentioned by Geek Talk Radio.

My friend Jason Falls invited me to speak via live stream at a Social Media Club Louisville meet up. This was mentioned in Business First of Louisville. Esther Schindler of CIO highlighted the book in her “6 Stupid Mistakes Companies Make with Their Online Communities” article. I wrote a guest post on the subject of “Blogging for Dollars” for The Graduate Student Survival Blog, part of the Albany Times-Union.

Kelby Carr highlighted the book when talking about my sessions at the Independent Blogging Conference at Greensboro, which she co-organized. On a related note, popular Twitterer Brian Carter, who I met while in Greensboro, mentioned the book in his stream.

Using the book has a basis, Lois Kelly of Bloghound wrote an article titled “10 ideas for Creating Community Guidelines.” Lois also highlighted the book at two conference sessions that she led. One, at the Extending Your Brand to Employees Conference on November 17 in Chicago, was called “The Power of Social Media: Putting It to Work for Your Employer Brand” session. The slides are posted online and the book is mentioned in number 57. The other was at the Symposium for the Marketing of Higher Education, also in Chicago, on November 16, during the “Online Communities that Thrive: Realizing the Possibilities; Burning Down the Obstacles” session.

Steve Magruder of WebCommons shared that he would be rewriting his own forum guidelines using ideas from the book.

As part of a book meme, where the person that you tag must tell you the book that is closest to you and tell you what it is, Mike Mueller had “Managing Online Forums” closest.

vBulletin Setup mentioned the book in reference to a recent contest where they gave away a copy. In the 19th edition of “Jeff Herman’s Guide To Book Publishers, Editors, & Literary Agents 2009: Who They Are! What They Want! How To Win Them Over!”, Mr. Herman mentioned the book in an AMACOM company profile.

As part of her “Internet Marketing Christmas” post, Lynn Terry of ClickNewz! receorded a video where she opened presents that she had received in the mail. She included a greeting card that I had sent her and was kind enough to mention the book, as I had included a business card for it, as well.

In a year end post, phpBB Weekly’s Douglas Bell highlighted the book centric interview episode we did as a runner up in his list of their best episodes of the year.

At the “Solutions Are Power” by Network Solutions blog, Steve Fisher mentioned the book in relation to my attendance at the Blog World & New Media Expo.

Finally, I provided advance praise for the book “Designing the Digital Experience: How To Use EXPERIENCE DESIGN Tools & Techniques to Build Websites Customers Love” and”Managing Online Forums” is mentioned alongside the praise.

A huge thanks to everyone who has expressed an interest in the book. It means a lot to me and I really appreciate it! I’m looking forward to what lies ahead in 2009.

“Locked.” is No Way to Close a Thread/Topic

Posted by Patrick on January 2nd, 2009 in Interacting with Members, Managing Staff

Locked topics have a purpose on most communities. I try to avoid them, except in specific circumstances, but they have a place and they are a tool in a moderator’s arsenal. What I want to discuss today isn’t the locking of topics in itself, but what one says when they lock a topic.

When you lock a topic, you should have a legitimate reason that you can politely convey, in a final reply to the thread. For example:

Hey guys,

We actually have another discussion on this very same subject that was recently active, so I am going to go ahead and close this one and redirect you over to that one.

http://www.communityadmins.com/how-many-mods-do-you-have-vt30.html

Thanks,

Patrick

Unfortunately, sometimes people don’t take the time to politely explain. Often times, these folks include a sentence like “Locked.” or “Lockey lockey.” in their post. This is ugly and lazy. Closing threads should be done with grace. Not with condescending and flippant remarks or statements that basically say “I’m a moderator, I can close this thread – I just did. Too bad.” The lock thread option isn’t a toy, it should be used for specific reasons and not as a flight of fancy.

If you run a community, make sure that you define when you want your moderators to use the close thread functionality and how they should do so.

Closing Question: Without citing specific names, websites or links, what is the worst example of moderator gone mad topic locking that you have ever seen?

We Are a Unit, We Move As One (or “The Staff Member Guidelines Are There For a Reason”)

Posted by Patrick on December 29th, 2008 in Managing Staff

Individuality, on a personal level, is a good thing. We’re all different. We like different things. That’s great. That’s what life is all about and a big part of what makes it interesting and worthwhile.

However, when it comes to being a community staff member and enforcing the guidelines of a community, individuality is a bad thing. Your community staff should move as a unit. The guidelines should be enforced as consistently as possible.

In short, this is why things like contact templates and staff member guidelines exist. They exist to ensure consistency and to keep everything running smoothly.

This is why moderator individuality is a bad thing. I’m not talking stuff like one staff member signing messages “Regards,” and another signing them “Thanks,”. I’m talking about things like moderators deciding not to follow the staff guidelines or not practicing them in the right way.

I have seen a staff member, at a community that was not my own, operate in direct opposition to the staff member guidelines because he decided he wanted to do so. He decided that his way was better. This is completely unacceptable.

I’ve had a staff member who went behind my back to get “between” a member and me before I saw his post, which had violated our User Guidelines. The staff member acted as if there were sides and he was on the member’s side – not mine. Suffice to say, I unleashed upon this staff member and he resigned shortly thereafter. That’s a post for another day.

But, most mistakes aren’t that serious. The point is, when you see an error in judgment or something that is not in line with your expectations, step in and correct it, no matter how small. Do not allow incorrect practices to fester. Be polite, be productive and nice about it – but make sure that it is understood.

Your staff guidelines or manual shouldn’t be a suggestion – they should be a requirement. Moderators can be themselves, but it is also important for them to realize that they are a part of a team and that their moderators duties should be as consistent as possible from person to person.

Community Staff Members/Moderators Shouldn’t Police Other Staff Members/Moderators

Posted by Patrick on December 25th, 2008 in Managing Staff

If you’re like me, you want your staff members to like each other. If at all possible, you want them to be friends. You want them to be a tight unit, working together to accomplish the goals that you have set for the community and helping you to manage it as a whole.

What you don’t want is derision. I’ve written about staff members reporting posts to other staff members, but I’d like to take it a little further. You don’t want backbiting, sniping or infighting. You don’t want them following each other around, waiting for the moment when one of them makes some sort of mistake. That’s not a team.

When you leave it to equals to police equals, it’s a mistake because, no matter how it works out, it’ll usually work out poorly. There are three likely outcomes.

They Are Diligent and Confront One Another

Let’s say that the staff is diligent in watching each other and they notice mistakes and point them out every single time they happen. This casually ignores a rather large issue, which is the fact that there should be someone in charge who can speak 100% definitively on the guidelines of the community and how they are to be enforced, when a moderator is unsure. You don’t want too many cooks trying to interpret the guidelines, you want someone who can speak definitively. Otherwise, you can suffer from groupthink and a lack of action.

But, let’s ignore that roadblock for the sake of discussion. If they are deligent, sometimes the staff member they are telling will take it in stride, realize the mistake and adjust. They may privately not care for it to be pointed out in this fashion, but they don’t say it.

However, they may also disagree with the charge because, after all, it is coming from an equal and someone who is at their same standing and has the same level of understanding, presumably, about the guidelines for the community and the staff. So, this leads to arguments and disagreements between staff members that can last for quite a while and take time away from important matters, for no good reason.

They Think Their Fellow Moderators Should Be Backed Up at All Costs

In this scenario, a moderator believes that their fellow moderators should back one another up at all costs and should never be corrected, less they appear weak or give members reason to question them. While staff members shouldn’t correct one another in public, that doesn’t mean they never commit any mistakes. The attitude that staff decisions should never be corrected or changed is dangerous and just isn’t practical.

They Are Afraid of Ruffling Feathers

When I was on a staff that encouraged this sort of activity, in one way or another, I wouldn’t correct my fellow staffers on things because I didn’t have administrative backing and because I didn’t have time to argue with them about it, even though they had done something wrong.

You could argue that it was my responsibility, but I felt it was the administrator’s responsibility and not mine, as far as correcting my equals or superiors. I wasn’t afraid so much as I just didn’t want to ruffle them as it was a waste of my time. They’d just beat me down, verbally, with their “logic.”

How to Fix This

You never want your staff members to turn a blind eye to any incorrect activity or inappropriate behavior that’s practiced by a member of your staff. I don’t want my staffers to follow their fellow moderators around, but I want them to tell me if they see anything. This is clearly stated in my staff member guidelines:

If, at any time, you have an issue with another staff member or feel that they may have made a serious mistake, please contact me privately and I will handle it. Do not confront your fellow staff members on any serious issues. If you have a post removed, a decision that you made is reversed or you are otherwise corrected, please do not take it personally. Please make a note of it to prevent it from happening again and ask questions to further understand, if necessary.

It is also referenced in my situations guide:

Staff Member Violates Our Guidelines

If you feel that one of your fellow staff members has violated our guidelines, please send me a private message or e-mail at patrick@ifroggy.com. Do not remove it or do anything else. I will take care of it.

Current staff members do not get documented in Problem Users and should not be contacted by other staff members in regard to violations.

Because these things are passed to me privately, they don’t have to worry about appearing unsupportive or of ruffling feathers that they’ll have to put back into place. They know that I will consider what they say and I will contact the staff member if I have an issue with it. They pass the issue to me and that is where their issue with the staff member ends. No stress, no confrontation, no argument.

This allows me to make the determination and move forward. There is no wasting of time or debate between staff members as to whether or not something is appropriate. A decision is made, the person is informed, adjustments are made and we continue making progress and my staff members maintain their great relationships with one another, as well as with myself. This is the ideal that I believe you should strive for.

Discussion Question: Have you ever witnessed a terrible case of moderator fighting, in public or in private?

“Community Builder of the Year” in the SitePoint Community Awards 2008!

Posted by Patrick on December 23rd, 2008 in Press

I’m happy to say that I was voted “Community Builder of the Year” in the SitePoint Community Awards 2008. Dave Maxwell announced the results today. I really appreciate the recognition. Thank you to everyone who nominated me and everyone who voted for me, as well. Congratulations to all of the winners and nominees.

Using Text Expanders With Contact Templates Can Save You (and Your Staff) a Lot of Time

Posted by Patrick on December 20th, 2008 in Interacting with Members, Managing Staff

We’ve talked about what contact templates are, but now I’d like to talk about a tip for those hardcore users of them, like myself. Consider using a text expander. This is a program that allows you to type a string of text and have it replaced by another string of text, most commonly a longer one. These applications have all sorts of uses, but one thing they can be great for is in making your contact templates readily and quickly accessible.

I have contact templates for each of my forums, with links to that forums’ guidelines and the name of the site, etc. So, I have developed an easy to remember system that allows me to quickly enter any contact template into a text box where I am working on a message to a member.

How It Works

I have an abbreviation for all of my sites. KarateForums.com is KF. SportsForums.net is SFN. And so on. And then each template is associated with something. Like inflammatory or vulgar. Put them together and what do I get?

Well, when I type “kfinflammatory” without the quotation marks, my inflammatory comments template for KarateForums.com automatically fills itself into the text box. Poof. Just like that. When I type “sfninflammatory” without the quotes, the same happens, but with the SportsForums.net version of the template. Yeah, I could do a shorter string, but it’s just easy for me, so I roll with it.

After testing this out for a while, I can’t live without it. I recommended it to all of my staff members, so that they could make more efficient use of their time, as well.

Alternatives

As an alternative, you could have something like a drop down menu for staff members above your new private message text box that allowed them to easily select the template they needed and have it inserted. This has some benefits, as well, such as them always having the most up to date version of every template. But, this likely isn’t possible without some sort of hack to your forum software. Anyone can install a text expander.

Text Expander Options

Speaking of installing a text expander, I am on Windows and I use Texter, a free piece of software from Lifehacker. I did some research looking for a Mac one, for my staff members that had a Mac, but I could not find a good free one. The one that seems to be widely recommended is TextExpander, which is $29.95. I can’t expect my staff members to lay out that kind of cash for something like that, though, that they might only use on my site.

But, if you are a power computer user, a text expander is a great app to have in your productivity arsenal. You’ll find more uses for it than just this one. I definitely recommend checking them out.

Being a Moderator Doesn’t Mean You Are Entitled to Push the Guidelines (In Fact, it Means the Opposite)

Posted by Patrick on December 17th, 2008 in Managing Staff

As a moderator, one of your jobs is likely to enforce the guidelines, standards, rules, whatever of the community. As such, it makes sense that you wouldn’t push them yourself. And yet, it happens. People get lazy, people forget or – worse – people think they are entitled to push them because they are moderators. This is completely backwards.

I’ve known people who have become a moderator (on sites I didn’t manage) who had the attitude that it was their actions as a member that earned them a moderator role and, as such, they were going to keep doing what they have always done. The fun line is something like “I’m not going to change who I am.”

Problem is, who you are has nothing to do with it. For example, you probably act and dress different at your home than you do at your job. Are either of those people “not you”? No, they are both you, just different flavors.

When you step to the moderator level, your existence on a community is changed. You are no longer just another member. What is required of you is higher than normal members. You are a staff member and you must show everyone how an exemplary member in the community participates. You can no longer think of yourself as a normal member. You have to understand and be comfortable with your responsibilities.

If you aren’t comfortable with changing or adjusting, you aren’t ready for any new role, not just in forums, but in life. No matter what it is, when you do something new, you must adjust that the demands of that endeavor. And those adjustments become a part of who you are, if they aren’t already.

Gary Vaynerchuk on Finding Advertisers For Your Community

Posted by Patrick on December 14th, 2008 in Generating Revenue

About a month ago, Gary Vaynerchuk blogged about finding advertisers, specifically how you can do direct ad sale deals with people, with them buying place on your community. Well, OK, he said “blog/vlog,” but those are communities and what he said is just as applicable to other types of communities, as well. His advice was really solid and I liked the way that he presented it, so I wanted to share.

This is something that I really, really need to get into and this video certainly helped to motivate me. I’ve never really done it (all that much), but I am working on getting myself in a position where I can.

If you are hype into making a business out of this and hype into selling ads, set yourself up with an ad server and rates, identify some potential advertisers by looking at your competitors, and then go in. Go after them. It’s about the hustle. Not hustling in the sense of ripping people off, but hustling in the sense of busting your butt more than the next person. Good luck.