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Earlier this month, we discussed floating defaults and floor CPMs and how can add more money to your bottom line. But, relying on them alone is relying on the practice of daisy chaining – or serving all ads that one ad network can serve and then defaulting to the next network, until they can’t serve any ads you want and default to the next one and so on, until you reach the end of the chain or the end of your networks.

This forces you to allow the ad networks to serve as many qualifying ads as they can before moving on to the next network. But, what if another network could have given you a better rate on that last impression?

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I went back and forth on whether or not to hit publish on this because, well, I agree with Jason Falls and what he said on the whole “social media expert” thing. Those of us in this space probably have work to do, rather than talking about this issue, but I also put aside time to write about this space here, so why not.

Managing an online community – managing a structured community, not so much the whole social media listening thing – is something anyone can do. Just like anyone can be President. But, it’s not something that anyone should do, can do well or for a long period of time.

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hyde park 8
Creative Commons License photo credit: alamez

I was talking to someone responsible for a Ning site tied to a major label rapper and this Ning site is basically just stealing articles from other sites. He did it to one of my articles, so I filed a Digital Millennium Copyright Act (DMCA) notice and had Ning pull it down.

The subsequent conversation was weird and disappointing. It was clear that the person didn’t have even a cursory grasp of online content creation or copyright. In defense of his actions, he pointed out other sites that did the same thing. The sites that he pointed out, however, didn’t exactly do what he said. They did it sometimes, but sometimes they didn’t, not 100% of the time like him. And they included source links.

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Thank You 3-Pack
Creative Commons License photo credit: Etsy Ketsy

I talk a lot about appreciation. I believe in appreciation and the power of it and how important it can be to the growth and quality of a community.

There are different ways that I express appreciation for people within my communities, both public and private. But, I make appreciation part of my day to day efforts and, as such, it is programmed in me is part of the natural way that I manage my communities.

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As I write this post, I’m listening to “The Ghost of Christopher Wallace” by Jay Electronica featuring Diddy. It was made available as a free download recently and I really like it.

The song features two verses from Electronica and lots of ad-libs from Diddy, which I love. The second half of the song is all ad-libs. But, in between the first and second Electronica verses, Diddy raps, “your reign on the top was short like leprechauns, as I crush so-called willies, thugs and rapper-dons.” This line comes from “Kick in the Door” by The Notorious B.I.G.

Though it’s not what Biggie meant, what I’m thinking about right now is how destructive it can be, for anyone managing a community, to get wrapped up in their reign on the top.

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Teaching Kids to Use Computers
Creative Commons License photo credit: Ivan Walsh

“There is absolutely no reason for any middle school student to be a part of a social networking site.”

These were the words of Anthony Orcini, the principal of Benjamin Franklin Middle School in Ridgewood, New Jersey. They were included in an e-mail he sent to parents at the end of April, urging them to immediately ban their children from using any social network. Lou Young of WCBS has the story and a full copy of the letter. This comes care of my friend James Dasher.

I’m not wholly surprised by this e-mail, but was a little stunned by the wording of it. Personally, I don’t believe that this is the right course of action – not in general and not for all families. Certainly, parents have the right to block their children from using a social network and that may be the right choice for them. However, I question whether that choice should be made due to a forcibly written message by a school principal. I just hope parents don’t read this and make any rash decisions.

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As previously announced, I will be speaking at WordCamp Raleigh in Raleigh, North Carolina. The event will be held from May 22 and 23 and I’ll be speaking at 9:30 AM on May 23. On May 22, I’ll be co-hosting a special, first ever live edition of the SitePoint Podcast, in person with prizes and special guests.

I will be leading a session on “Building Community Around Your WordPress Blog.” I see it as a strategy talk with some tools mixed it. We’ll talk about encouraging and stimulation community within the blog and outside of it. Tickets are available now.

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The way that an advertising network generally works is that they serve as many paying ads as they possibly can and then they will serve what is called a default. The default is an image or advertisement (often times this is code for another ad network) that you specify for them to serve in the event that they run out of paying ads. This is extremely likely to happen – hence why it’s a good idea to align yourself with multiple quality ad networks.

The practice of placing ad networks one after another in this chain of defaults is sometimes called “daisy chaining.” While it may not be the best you can do, it is still far better than working with only one ad network and only generating revenue from the ads that they can sell because you are further maximizing your CPM (or cost per one thousand impressions).

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