Lee LeFever understands community. He was a community manager from 1998 through 2003. That experience led him to found Common Craft in 2003. They are renowned as explainers – they specialize in videos that break down complex concepts in a couple of minutes, with a unique style and voice that is often imitated, but never duplicated.
What most people who know Common Craft probably don’t realize is that the company began not as a community management consultancy. It wasn’t until 2007 that Lee began making videos with his wife, Sachi. I feel fortunate to have known Lee as long as I have. It has been amazing to watch how Common Craft has grown and become so successful and I couldn’t be happier for them.