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Last year, I attended Blog World Expo (in it’s second year) for the first time (see my recap) and participated in two panels: “How to Deal with Trolls, Spammers & Sock Puppets” and “Avoiding Disaster: How Not to Use Social Media.” It was a lot of fun and a great experience.

I’m happy to say that I’ll be back at this year’s edition, which runs from October 15-17 in Las Vegas. I’m on four panel proposals, so I am hoping to speak, as well as do another book signing this year, if they’ll have me. I’m working with them to promote the conference on the iFroggy Network. Here are the panel proposals that I’m on:

So, we’ll see if any of them get accepted, but it’ll be a fun event no matter what happens! On July 1, pricing will go up, so if you are interested in coming, now might be a good time to take a look. Hope to see you there.

online-marketing-inside-out-coverSitePoint has a new book out called “Online Marketing Inside Out” and it’s special to me for a few reasons. First, it’s co-authored by my good friend Brandon Eley, who I’ve known for like 7 of 8 years. The other co-author is Shayne Tilley, who I have talked to many times and like a lot, as well. I’m really happy for them and want it to do exceptionally well for them – I’m sure it will. Finally, I contributed to the book, working as an expert reviewer on a pair of chapters. This marks the seventh book I’ve contributed to in one way or another. My friend Ted Sindzinski served as an expert reviewer, as well.

All of that said, I’ve had an opportunity to read a good portion of it and scan various other aspects of it and it’s a great book, highly valuable to anyone looking to grow their online marketing knowledge. Not just that, but the book is also useful for rounding out and broadening online marketing experience you may already have. For example, you may be well versed in social media – but not in e-mail marketing. Or you may be an expert on e-mail marketing, but know nothing about landing pages. The book will help you to become more well rounded when it comes to online marketing.

Marketing certainly can be a part of managing an online community, depending on the situation you are in as a community administrator or manager, but even if you are not responsible for marketing, it can be good to have an idea about it, as well, so that you can clearly communicate with the person who is.

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In the past four months, since I posted my last book coverage update, I’ve been honored by all sorts of coverage for “Managing Online Forums” and I wanted to take a moment to share the interest that has been shown in this period and thank those that were behind it.

One of the biggest things to happen was the Slashdot review, written by JR Peck of GeekBook. It propelled the book into the top 1,500 books on Amazon.com and kept it in the top 10,000 for a number of days. The Slashdot review was mentioned on the AMACOM Books Blog.

There were also reviews by Michelle L. Rodriguez of Mequoda Daily, Rich Villalobos of Cisco Systems, Dr. Natalie T. Wood in the Journal of Consumer Marketing and Richard Millington of FeverBee. The book received it’s first review on Amazon.co.jp, thanks to Kushi-book-reviews and it’s first review on Amazon.fr, thanks to Dominique.

I participated in text based interviews with Commania, AdminQuest, Des Walsh dot Com (also posted on the International Blogging & New Media Association website and Mr. Walsh was kind enough to mention the book favorably on his blog, as well) and sparkBB. There were new podcast interviews on Podcaster Training and WordCast. A previously recorded interview on PerfCast was mentioned on the Splashpress Media blog.

I attended South by Southwest Interactive 2009 from March 13 through 17 and I gave a book reading (really a presentation around a theme in the book) called “The Art of Responding to Feedback from Your Community”. I also had a book signing at the conference’s bookstore. I spent the signing next to Thom Singer, the author of “Some Assembly Required” and “Some Assembly Required: A Networking Guide for Women,” who was kind enough to mention the book, and some kind words, on his blog.

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At Blog World & New Media Expo 2008, I was lucky enough to be on a pair of panels, sharing the stage with some great people. My friend Chrispian Burks was kind enough to record the panels for me and, in November, I posted the video from the “Avoiding Disaster: How Not to Use Social Media” panel.

The other panel was called “How to Deal with Trolls, Spammers & Sock Puppets.” Here is the panel description:

You just wrote the greatest blog post you’ve ever written. You researched the subject, spoke with sources, conducted interviews and completed a well thought out, well written article. You hit the post button and your baby is up. Here comes the praise! The first comment you receive? “You’re stupid, you’re ugly and you’re writing sucks.” Whether you call them trolls, haters or griefers, they’re out there, waiting to ruin your day, harm your community and taint your world.

Or maybe the first comment was something like, “Hey, nice article, check out mine!” Just like there are people who’d like to harm you, there are also people who’d like to cheaply benefit from your work and your audience. Spammers can do their own sort of damage.

But, neither of these two groups need harm you, if you know how to deal with them. This panel will give you the knowledge you need to tackle it.

I was invited to join this panel by Rick Calvert, Founder of Blog World Expo & New Media Expo. It also featured John Chow of John Chow dot Com, The Tech Zone and TTZ Media and Jeremy Schoemaker of ShoeMoney and ShoeMoney Media Group.

The panel was a lot of fun and a great experience, being that it was the first panel that I had ever been on. Afterwards, we had a great Q&A. Here’s the entire session:

In addition to Vimeo, the video is also on YouTube (parts 1, 2, 3, 4, 5, 6, 7 and 8).

meet-me-sxswDuring the second week of March, I headed to Austin, Texas for South by Southwest Interactive (SXSWi) 2009. The conference itself ran from March 13 through March 17 and I arrived on March 12 and left on March 18. Since it is still fresh in my mind, as I did last year, I wanted to provide a recap of the experience. This is my epic and unnecessarily detailed and long (even boring by some standards) recap of the conference. This is the “WHY DID YOU WRITE ALL THAT? NOBODY CARES.” recap. It’s for me personally, to remember the event, as much as anything else, but if you want to read it, you are definitely welcome! Good luck.

March 12

Let’s start with this: I’m sitting in the Charlotte airport on wifi, waiting for my flight to Austin, and a guy walks by. He looks like a much older version of Kevin McCallister’s mean brother Buzz, from the movie “Home Alone,” which I loved as a kid. I tweeted this out at the time. The next day, after I’ve arrived in Austin, a girl at the convention center hands me a promo for a movie called “The 2 Bobs.”

I look at it and notice that this was the guy on my flight. And then the girl who hands it to me says that he was in “Home Alone.” So, it was the guy. His name is Devin Ratray and he was in town doing promo for the film.

On the flight from Charlotte to Austin, I sat next to Scott Brewster, the Director of Online Learning for The University of North Carolina at Greensboro and we got to know each other a bit, for the duration of the flight.

I got in town at around 5 PM and it took me an hour and a half or so to get to the hotel and get checked in and settled. After considering various dinner options, I saw a tweet by Paul Boag of Boagworld. I had hoped to meet up with him at some point, but he said he was having an informal dinner and I made my way over to his hotel lobby to meet up.

But, first, I went to the Austin Convention Center to pick up my badge for the conference. The line for the general attendee pickup was very, very long. About three quarters of the first floor – four people deep. But, the panelist registration had all of two people in line when I got there. Yes! So, I was able to pick my badge up very quickly, but not before chatting with Grant Robertson of Download Squad and meeting Victor Agreda of Weblogs, Inc.

When I made it to Paul’s hotel, I realized that I had only a hazy idea of what he looked like (basically, my best memory of his Twitter avatar, with him looking in a downward direction). But, I spotted him rather easily and joined him and a group that included Niqui Merret, Marcus Lillington, Phill Tran and John Morton. I actually ended out hanging out with Phill at various points of the conference, as well. All cool people. After dinner, they headed to Buffalo Billiards… I headed to bed.

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Update: Embedded the saved stream below. Warning: it’s rough!

Today, March 14, at 1:30 PM ET, I will be speaking at South by Southwest Interactive (SXSWi) 2009. I will be giving a presentation called “The Art of Responding to Feedback from Your Community.”

For those that were unable to make it to Austin for the conference, I wanted to try to stream the presentation on Ustream. The video stream is embedded below. If you’re free, please check back at or a little before 1:30 PM ET today. The presentation will last for no longer than 20 minutes.

It may not work because we are at the mercy of wifi and bandwidth, but I will try my best. The camera angle may also be awkward. Even if it doesn’t work or isn’t ideal, a friend will be taking video for me of the entire presentation that I will post online at some point, as well.

During the presentation, or after, please feel free to provide feedback on Twitter @patrickokeefe. Thank you for watching!

Broadcasting Live with Ustream.TV

I’ll be attending the South by Southwest Interactive (SXSWi) 2009 conference in Austin, Texas, from March 13 through March 17. So, things will be a little quiet around here at this time. I appreciate your patience.

On Saturday, March 14 at 12:30 PM, I’ll be speaking, giving a presentation called, “The Art of Responding to Feedback From Your Community.” After the presentation, at 12:55 PM, I’ll be doing a book signing for 20 minutes at the SXSW Bookstore. I’ll probably sign whatever stock they have, so if you miss the signing and still would like a signed copy, please stop by the bookstore!

But, even if you can’t make it to my session and would like to meet up, just let me know. Probably the best way, after March 11,  is to send me an @ reply on Twitter. My Twitter name is patrickokeefe. I look forward to seeing you there!

I did some testing today and I am hoping to stream my SXSW Interactive 2009 talk, “The Art of Responding to Feedback from Your Community,” live online via Ustream.tv. The presentation starts at 1:30 PM ET, but I’ll probably try to start the stream a little earlier. You will hopefully be able it on the ManagingCommunities.com Show channel.

Please keep it in mind that it may not be possible. It will depend on the wifi connectivity as well as the available bandwidth. Fingers crossed, we’ll make it happen! Even if I am not able to pull it off, I will still be taking video that will be posted online at some point.

A few weeks ago, I asked for feedback on my upcoming book reading/presentation at South by Southwest (SXSW) Interactive 2009. In so many words, I wanted some thoughts on what I should talk about. Thanks so much to everyone who offered their thoughts, including Dave Taylor, Krist, Gwen, Wendy and others.

After much consideration, I have decided to go with a proposal I will call “The Art of Responding to Feedback From Your Community.” Based on a blog post I wrote in January, this talk will focus on my 3 simple steps for responding to feedback that you receive from… well… your community. I have a fun twist in mind that I think people will enjoy and I will not be telling you what it is. I will give you one hint, though. We’ll be doing it live.

The bottom line here will be that it’s ALL ABOUT FEEDBACK. And I plan to showcase this. This post can’t do it justice. You’ll have to come!

After the talk, I’ll be doing a signing at the SXSW bookstore and I am really looking forward to meeting people. The presentation will be on Saturday, March 14 at 12:30 PM ET on the Day Stage. The presentation will go about 20 minutes and then I’ll head to the signing. It should be a ton of fun. If you can come, please do! Please RSVP on Facebook.

When I found out that I would be coming to the Los Angeles area for a short time, I wanted to try to meet up with some people in the area. So, I was talking to my friend Ricardo Bueno who lives in the city and we were going back and forth about it and… long story short, he agreed to plan a Tweetup (basically, a meet up of Twitter users). But, it’s not just for Twitter users – it’s for anyone who works online, is interested in social media, etc. Of course, I’ll be coming, along with 3 copies of “Managing Online Forums” to giveaway.

It’ll be on January 14, from 6 PM to 9 PM local time, at BJ’s Brewhouse and Restaurant in Glendale. We are going to have dinner, but if you just want to have drinks or stop by for a short time – that’s perfectly fine. And if you don’t drink, don’t worry – neither do I! :)

If you live in the Los Angeles area or, at least, are in town on that day, I’d love to meet you. Please RSVP on Facebook and/or Upcoming. We already have a number of people set to come, but the more – the merrier! A big thanks to Ricardo for doing the ground work on this.