photo credit: thievingjoker

The way that an advertising network generally works is that they serve as many paying ads as they possibly can and then they will serve what is called a default. The default is an image or advertisement (often times this is code for another ad network) that you specify for them to serve in the event that they run out of paying ads. This is extremely likely to happen – hence why it’s a good idea to align yourself with multiple quality ad networks.

The practice of placing ad networks one after another in this chain of defaults is sometimes called “daisy chaining.” While it may not be the best you can do, it is still far better than working with only one ad network and only generating revenue from the ads that they can sell because you are further maximizing your CPM (or cost per one thousand impressions).

I only have a couple hours left on this day, April 28, but I wanted to write a post to thank everyone for their support of “Managing Online Forums” over the past two years. Today marks two years since it’s official publication date.

Thank you to everyone who has mentioned the book line and everyone who has reviewed it. I really appreciate every mention I receive. It’s like a special gift every time I get a Google Alert. So, thank you.

It’s a wonderful thing to see your knowledge and experience be well received and for it to help others. I care a lot about online community and I hope that comes through whenever I talk about it.

Thank you.

photo credit: eleanor.black

With people who are looking to advertise something, specifically, there seems to sometimes be this notion that it’s easier to ask forgiveness than it is to get permission.

Heck, maybe advertising on this community is alright and the post will be met with warm regards. Or, even if it’s not, maybe the staff will miss it and members won’t care. Worst case scenario, the post is removed, you get admonished, but you can still apologize and everyone will be cool. Right? … Right?

photo credit: DaGoaty

Once in a while, I’ll talk to someone who works for a company that runs a remotely hosted forum solution. Sometimes they call themselves more than that, such as a social network, etc., but their core is usually formed around the discussion area of their platform.

Sometimes, they’ll want to talk about their service and want me to know about it. These services have their place and I always like meeting new people, especially people in the forum or community space. But, when considering their service, there are two important questions I always ask them.

photo credit: Philippe Put

The other day, I received this really nasty e-mail in my inbox. In it, the sender said all sorts of mean, nasty things about me and about people who manage online communities in general. “I have to say right off the bat that I don’t like you,” the e-mail began.

This person is, as far as I know, a total stranger. I don’t have any record or recollection of talking with someone with the e-mail address used, nor does the username part of the e-mail address ring any bells. The person signed only a first name to end the e-mail. By “her” own admission, she has only “followed [me] somewhat and read excerpts from [my] book and reviews on Amazon.com.”

photo credit: gaminrey

We had a member the other day who posted a thread promoting his eBook. It was your run of the mill advertisement, removed by a member of my staff.

The person who posted it responded to the staff member, telling them that they must not see the value in his eBook and that, more or less, his 95,000 affiliates can’t be wrong.

The member had actually posted promoting an eBook back in 2007 and had it removed. He hadn’t posted much of anything before posting again, promoting an eBook now, in 2010.

photo credit: lovelihood

Recently, I had a conversation with a member who has, more than once or twice, made sarcastic replies to obvious spammers. He is a veteran member, so I expected more. After pointing this out to him a couple of times, and seeing it happen again, I decided that a more serious chat was necessary and that’s what inspired this post.

If at all possible, legitimate members shouldn’t reply to spam. Instead, they should ignore it or report it to a member of staff. Replying to spam has two negative effects.

April Fools’ Day affords many community administrators with the opportunity to have a little fun with their members and I am not one to pass that up. So, just like last year, some of my site’s played host to a prank in honor of the day. As always, the staff was in on it.

On KarateForums.com, we announced our new focus on street tested martial arts. From this point forward, all new member accounts would be validated manually and only after the potential member had submitted a video of him or herself using their chosen martial art in the only arena that matters: the street.

photo credit: kin0be

About a week ago, I found out that ScubaBoard, a highly popular and well established scuba diving community, had been sued for libel in Federal court. ScubaBoard is run by Pete Murray, an acquaintance of mine that I have known for at least a few years. Pete has been supportive of me and my endeavors, including his offering of advance praise for my book. So, for me, this is unfortunate news and I am supportive of Pete.

In order to properly cover this story here at ManagingCommunities.com, I decided to turn to my friend Jonathan Bailey for a guest post and a legally minded take on the issue. Jonathan runs CopyByte, a copyright consulting firm and authors Plagiarism Today, an incredibly useful site dealing with content theft, plagiarism and related subjects.

photo credit: jcfrog

One question I get asked a lot goes something along the lines of “how will forums keep up with [something]?” or “forums are old hat, why would people use them over [something]?” or “why use forums when you can use [something]?” However will forums survive? Let’s talk about it.

This is Limited Thinking

Forums aren’t going anywhere. Let’s get that out of the way. My great grand kids may well look back at this post and laugh at their crazy great grandfather and his talk of vinyl records, er- I mean forums. But, for as far into the future as I can possibly see, I do not see a time where structured, text based online discussion communities will cease to exist. Unless the internet ceases to exist or, at least, changes very dramatically.