If you are launching paid (or premium) memberships on your community – or if you have them already – I’d encourage you to take a good, hard look at how Amazon has treated Amazon Prime. Especially when it comes to pricing and how they add new features to the program.
As a point of disclosure, I am both a Prime member and an Amazon shareholder.
The History of Amazon Prime in the U.S.
On February 2, 2005, Amazon Prime launched. It was priced at $79 a year, and the benefits were completely tied to shipping. Free two-day shipping on items sold directly by Amazon, as well as discounted one-day shipping, for up to 4 members of your household. Give or take, the shipping benefits have pretty much stayed the same over the years. But not much else has.