Recently, I was reviewing the vendors that I work with to monetize KarateForums.com. I was looking for something that would better target martial artists and I decided to increase my usage of eBay Partner Network.
This is eBay’s affiliate program, which pays on a cost-per-click basis. How much you earn per click is based on their Quality Click Pricing, which attempts to evaluate the quality of the traffic that you send them. They say that, on average, publishers earn between $0.06 and $0.21 per click, but those sending “high quality, targeted traffic” can earn more than $0.40 per click. So it isn’t like typical affiliate programs where you just earn a percentage of revenue generated. This can be confusing and, perhaps, frustrating. Nonetheless, for niche communities, the eBay Partner Network can be a good program.
You can certainly use it if you have a more generic, general chat type community, but where it really shines is when you are focused on a particular subject matter. That is when one of eBay’s greatest strengths comes to bear: the depth of items that they have available, covering seemingly any possible interest.