Amazon’s Vine program connects prolific Amazon customer reviewers with products in need of reviews. I recently wrote about community monetization alternatives to display ads. The Vine program could serve as inspiration to certain communities, especially those who are dominant in a specific niche.
Vine is largely a win for everyone involved. While you won’t have to look hard to find criticism of it – especially from writers who feel their book was unfairly reviewed or that the average person is not qualified to critique their work – for the most part, it works really well.
Win #1: More Product Reviews for Amazon
Product reviews drive sales. Good and bad ones. The more products that Amazon has reviews for – and the earlier they have them – the more likely that Amazon will convert a viewer to a buyer. In some cases, Vine products are sent pre-release, because the manufacturer wants to have some reviews before it is available for purchase. Amazon then grants the Vine reviewers the ability to publish a review early.