I was browsing Admin Talk when I saw a thread titled “$600 for a forum without revenue?” A member named Soliloquy mentioned that a forum they liked was up for sale for $600. It has over 70,000 posts, 4,000 threads and 1,500 members. But it does not make any money as there has been no attempt to monetize it.
Online communities can offer a lot of value to people. Providing them with answers, helping them with a challenge they are facing and building strong friendships. But if you should ever want to buy or sell a community, the discussion will come down to monetary value.
When you talk about buying or selling a website, which is what an online community usually is, there are often revenue based formulas that are thrown around, such as 12-24 times monthly revenue. While it is OK to consider these formulas and even use them as a vague guideline, you should not use them as a rigid standard. Often, they do not equate to a proper valuation of what a community is worth.