Back in July, when I asked what you’d like me to write about, Ben asked about lurkers. Specifically, how to convert lurkers to active contributors without changing the forum platform in use.
In Ben’s case, his forum is for a browser based game. 50% of the people who play the game have a forum account and 2% of those members are active on a daily basis. Are those numbers poor? It depends. But, not necessarily. Lurkers will represent a large percentage, usually a big majority, of the traffic for most publicly viewable, successful online communities. Still, it never hurts to consider how you can improve.
Lurkers are a common concern for community managers and a persistent topic when it comes to growing an online community. When it comes to converting lurkers, there are two big areas that you should focus on.