I have been busy booking speaking engagements for the late summer, fall and early winter and as some of them are coming up, I thought that I would share all of them with you, in case you have any opportunity to attend. I hope to have even more to announce soon.

Modern Media Man Summit (Atlanta, September 9-11)

I’ll be delivering a solo presentation, “Jack Bauer’s Guide to Managing Online Communities,” at Modern Media Man Summit at the Sheraton Atlanta Hotel in Atlanta, Georgia on September 10. The conference runs from September 9-11.

photo credit:
country_boy_shane

Over the last few years, I’ve talked with a handful of companies about taking on some community or social media leadership role with them. Some of these names, you’d definitely know. Some of them you wouldn’t. But, I am always really appreciative when someone thinks of me and willing to listen because I am definitely open to the right opportunity.

The majority of opportunities aren’t right for me, but a few of them, I have considered more closely and spoke more with the people behind them. However, for various reasons, they didn’t end up being the right move (for me, for them or both). In these cases, there is at least one issue that comes up that prevents it from happening.

Have you ever wondered not just where your community was ranking in Google search queries, but also how many search impressions those queries generated and how many clicks? Well, you can find out.

Google Webmaster Tools is a free, cool service provided by Google that allows you do a myriad of things related to your site, such as seeing how Google is indexing it and if they have any problems, configuring sitemaps, checking site performance and more. But, today, I want to share the search queries area.

For the second consecutive year, I’ve partnered with BlogWorld & New Media Expo to promote the event on the iFroggy Network.

I have attended and spoke at the conference for the last two years and I believe it to be one of the most beneficial blogging, social and new media based conferences that exists today. I’m glad to be back this year to attend and speak once again as the event moves to Mandalay Bay (where I hope to be staying).

photo credit: StewBl@ck

I work very hard to not make a mistake when it comes to managing my communities. Attention to detail is extremely important to me and I lead by example. Because of that effort, and that care, I limit mistakes a great deal. But, I do make them.

Today, I want to share a noteworthy mistake that I made on one of my communities and what I did to rectify it.

CONTEXTWEB (formerly ADSDAQ) is an ad network with an interesting twist. They ask you to set the CPM (cost per 1,000 impressions) rate that you want to receive and they pay you exactly that – and only that. Nothing more, nothing less. If they don’t have any ads to run where they can pay you that amount, then they will serve a default, sending the traffic to an ad network or creative of your choosing.

Many ad networks will offer you a CPM floor or a floating default where you can set a CPM and effectively say that you don’t want any advertisements below that rate. And then they will serve only ads that pay that price or higher. But, CONTEXTWEB is different because you receive exactly what you ask for for any ads they can serve.

My South by Southwest (SXSW) Interactive 2010 recap has finally been published! It’s over on my personal blog and includes everything that I experienced in gritty detail.

From my presentation to the presentations I attended, the people I met and even a movie I saw. It’s all there. Some of it is community related, but most of it is to do with personal stuff or networking.

If that sounds like something you’d be interested in, please head over to my personal blog and give it a read.

photo credit: corinnamakris

This is the third and final part in my series on building community around your blog. In part one, we discussed the community you have by default and, in part two, we touched on community building outside of your own site. Finally, we’re going to bring it home and discuss the growth of community on your own website, your own domain and your own hosting.

As powerful as it can be to grow community outside of your site, growing community on your own site, in an area where you have full control, can help you to unlock the power of community.

photo credit: gotosira

For part two in my series on building community around your blog, I want to talk about community decentralized – or community that is built on websites that you do not own or control. In the first part, we discussed community that you have by default upon launching your blog.

This relates directly to what Chris Brogan wrote about outposts. In short, Chris spoke about building community through his “outposts” that he maintains at sites like Twitter, Facebook, YouTube and more. Sites that he doesn’t control. The idea is to offer value at thess sites, but the end game is to bring people back to the home base. In this case, his blog. This is a great way to look at it.

photo credit: Liz Grace

Pretty much every active, moderately read blog is a community. Most large blogs are large communities. In fact, forget the word blog, look at online publications in general. If they have traction, they have community. Even if they don’t have strong community features, a community manager or any of those things.

Don’t get too hung up on verbiage. Community isn’t a choice. The choice is how you engage and that is the focus of a three part series that I am beginning with this post, focused on building community around your blog and based on my recent talk at WordCamp Raleigh. Online community is dynamic. Your readers, subscribers and supporters are your community. That’s the same for any publication.